future of reef

conservation_
InnoReef
Strategy
Branding

InnoReef is a company focused on restoring and conserving the coral reefs that support the majority of earth’s marine life by utilizing the powers of Artificial Intelligence and 3D-Printing to design and deploy the next generation of artificial reef structures.

The InnoReef team came to us for help building a brand that would embody their revolutionary new technology and speak to the combination of AI and the reef systems they support.

services_
[Brand Strategy]
[Logo Design]
[Visual Identity]
[Verbal Identity]
A branded 6-pack of beers with a black background and a bloody red hand print in the foreground.
Artificial Intelligence meets cool ocean aesthetic in the InnoReef brand stylescape.
corals, brains
and logos_
Developing the Logomark
[01]
The logo design for InnoReef was inspired by the two different worlds they work in. The structural parallels between a natural coral reef and the brain were used to create a the basis for the final logo.
InnoReef Logo Variations
perfecting
the investor
deck_
Creating the Pitch-Deck
[02]
InnoReef are a Non-Profit organization and rely solely on investment to fund their operations. As such, it was critically important that the visual design of their pitch-deck reinforced the message they wanted to promote to potential investors.
A horizontal red banner with white and black skull based logos.
A loose pile of black beer coasters showing red and white pirate motifs.
The InnoReef investor deck uses evocative imagery and bold type, to highlight the drastic issues the coral reefs face and how InnoReef is combating them.
crafting a full
experience for
investors_
Designing the supporting Brand Assets
[03]
With investor funding being of the highest importance to InnoReef, we wanted to create a fully-branded experience for any potential investors or conference members, to showcase the standards of InnoReef and leave a lasting impression on anybody that interacted with the company.
A black banner image showing the text "don't rock the boat" which is the tagline of the brand.
InnoReef fact cards for digital and physical distribution.
A large scale advertisement on the side of a brick building. It's promoting the beer brand.
InnoReef lanyard name tag. Designed to customizable for any presentation and/or conference.
modern tech:
a future of ocean
conservation_
The Outcome
[04]
the visual identity of innoreef reflects both the ocean they work hard to conserve, as well as the modern technology of artificial intelligence in an approach but professional manner.
fcs
projects
[02]

more projects_

Vestwoods
Strategy
Branding
Web
read now
Smart Reflectors
Strategy
Branding
Web
read now
fcs
contact
[03]
let's build
something
amazing
together
let's build
something
together