Dead Man’s Society ‘Grill-Pack’ packaging design.
selling the
benefits of
sunshine_
benefits of
sunshine_
at its core, smart reflectors sells the sun and all its benefits. We wanted to capture that concept in the brand’s visual identity, with a bright, energetic, and happy aesthetic that would bring more approachability to the gas industry.
Initial Smart Reflectors stylescape was designed to promote the company's core capabilities in modern technology and engineering.
The brand identity evolved from early stylescaping into a more friendly and approachable aesthetic whilst maintaining the modern technology look and feel.
light inspired
logomark_
logomark_
The logo is directly inspired by photons that make up light, we also used the photon as a key design element throughout the entire visual identity.
Smart Reflectors logo colour variations.
Smart Reflectors product expo lanyards.
Smart Reflectors letterhead and envelope designs.
less technical
jargon, more
human_
jargon, more
human_
as the central hub of information online and the key sales channel for Smart Reflectors. the website was designed to offer a maximally approachable user experience to the varied audiences that the products help.
Smart Reflectors website design.
Smart Reflectors custom built product demonstration illustration.
the result:
a human-centric
company_
a human-centric
company_
the smart reflectors brand and website offer a radically different (and superior) user experience from what customers are used to with gas and utilities companies. smart reflectors are changing the way people heat their homes and we hope that they also serve as a leader in the way customer interact with utilities company's in the future.
